Search Marketing Tips

If you read something interesting on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your comment, you can share your view on the matter. You could also place a link to one of your own blogs. Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them know about new content on the company's website. The best way to build links is to not build links. I’ve worked for companies in the past that don’t have to ask for them, they just flow in from press, customer blogs, their awesome blog posts, etc. If this is an option (and we’ll go over a couple of ways to make it more likely) you’re in a great place. Imagine the billions of webpages to be searched when a keyword is typed into the searchbox and the answer comes on your screen within a matter of minutes? Avoid unwieldy phrases and unnecessarily long descriptions, instead trying to say as much as possible with the smallest word count necessary.

Web 2.0 indexing - is it right for you?

Websites can occupy a so-called Bad Neighborhood. This refers to all websites that have been severely downgraded by search engines. Development of a prioritized list of targeted search terms related to your customer base and market segment. SEO is a great way to put your hands up in the air and tell potential customers that your business exists and has a web presence among the thousands of competing pages and the competitor businesses behind them. Make the content flow easily to keep people intrigued and reading. Contextual link building -- links that are surrounded by text in the body of content -- have a higher SEO value than links that appear in the footer or sidebar.

Optimization ensures the Website publishes unique, valuable content

If your site is littered with lengthy, indecipherable URLs that don’t align well with the actual content of your site pages, restructuring your URLs should definitely be a priority during your next website redesign. Wondering where SEO comes into play here? While just like the searchers themselves, search engines prefer URLs that make it easy to understand what your page content is all about. Integrate selected keywords into your website source code and existing content on designated pages. The well-publicised Panda and Penguin updates have had a significant (and in my view, positive) impact on the discipline of SEO. Are you looking for SEO Advice? How do you find people who value SEO enough to pay your prices? If a person goes looking for a company or product by name, Google will steer them towards what they’re looking for.

33% of clicks from organic search results go to the first listing on Google

Gaz Hall, from SEO Hull, had the following to say: "Links from a diverse range of websites are good, as too many links from the same domain can be seen as spammy." Website Optimization is about more than just making a page easier for users to browse through and navigate. There are also several things a website manager can do to optimize the website for their own devices. There are a number of ways to get relative monthly search volume, but what remains the easiest is using Google keyword planner (the replacement for the now deprecated keyword tool). The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. Write good content that people not only want to read, but that they will comment on and share via social media. Share your content on your company’s social media channels and other online properties. Get creative and repurpose your content into different formats like videos, slide presentations, etc.

What to Do?

Artificial intelligence will become more ubiquitous, so SEO specialists must grasp firsthand knowledge on machine learning and automation. Many of the top websites in various industries use keywords in their URLs, but others which don’t are still able to rank highly. Much as we now know that writing quality content is better than stuffing it with keywords, the same applies to creating quality URLs. In the end, it comes down to what makes sense for your brand and website. Is your website available in different languages or country versions? Awesome! Don’t forget to notify search engines of this. The search engines will then display the content of your website in the respective country and language versions for users. This improves usability since users are immediately redirected to the desired version in the SERPs. Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s).

Is Cross linking bad?

While Google is the big dog when it comes to search engines, don’t forget about Bing. It does hold a considerable share of the search market. While focusing on user experience as we’ve advocated will work for Bing as well, you should do technical audits of your site for both search engines, to make sure you have not missed any important element. I would pursue the more relevant linking opportunity because the domain still likely has some authority and by having relevancy, you increase the chance of driving targeted traffic to your site. Today, semantic search has evolved even more, and search engines are better than ever at understanding query context and the relationships between words. Many website owners neglect to spend the time analyzing how their page structure actually looks and works for the visitor. A comprehensive keyword research enables you to discover which words work in your line of field and attract the most attention. It also provides you with opportunities to create new content or improvise your previous posts by including relevant keywords.