Avoid multiple H1 tags, and assign a unique H1 tag to each webpage

If you’re an existing business, you can learn a lot from your current customer base. If you have a shop you probably have a good idea of your target audience because you and your customer service team will be meeting and talking to them everyday. Otherwise, you could learn more about your customers by asking them to fill out a survey. If you want your audience to grow, check the analytics of your blog regularly. What articles are the ones that people seem to read the most? Using different tags and elements on your page will help search engines understand which parts of the content are connected to each other, and which are separate. When approaching other webmasters to link to your site; it's really important to “suggest” suitable text for them to use; i.e link code that will have the most suitable link text for your site. Links are integral for connecting each piece of content, ultimately leading to a potential sale.

Use Engaging Images & Videos

It helps the search engines quickly determine what the page is about. If you’re trying to build backlinks by pushing sponsored content, it has to explicitly say “Sponsored” on it. The obvious engagement related thing is social media. Check some social platforms, starting with Facebook and Twitter and Instagram to see if your desired audience is present on these platforms. Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO. Select the best related keywords and start a list. Words with low competition will catch your eye as opportunities. Those are keywords people are searching for, but there isn’t a hefty amount of content available to answer their questions.

Universal Search/Blended Search

Many moons have passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites. There is no universal page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear. If you want to grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite a challenge though. Long tail SEO can attract traffic. Try to vary the lengths of your posts a little. This again looks more natural and suggests to Google that you’re not following a strict ‘formula’ of any kind! Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn’t overuse this signal – if you stuff the copy with keywords then your text won’t be readable and Google will likely penalise you for not writing for human readers.

Multiply your keyword ideas

Gaz Hall, a Freelance SEO Consultant, commented: "Take time to write compelling Meta descriptions for all important pages of the site, and for any pages that can be shared socially." Keep an eye on organic search and watch out for drops in search performance, attribute those drops to specific actions, and develop a game plan for recovery and beyond. Search analytics is a new and emerging category of tools. Search analytics tools specifically monitor how your website interacts with the search engines. Your title tag on the SERPs will induce your click-through-rates. Let’s see how. Whenever the user types in his query, the Search Engines will highlight those keywords in your title tag thereby improving user visibility and increasing your prospective of your click-through-rates. Search engine optimization has significantly changed in recent years much to the amiss of Google’s guidelines

Stay Alerted to Your Competitors’ Backlinks and Mentions

Professional search marketers don’t sub­mit the URL to the major search engines, but it’s possible to do so. SEO and positioning your website to rank top spots in the search engines require some careful planning. Just like setting up a business or going to war, it requires strategizing for optimal results. Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. A breadcrumb is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page. Many breadcrumbs have the most general page (usually the root page) as the first, left-most link and list the more specific sections out to the right. External optimization involves optimizing your content not only for search engines, but for tons of other referral sources, too. Republishing, repurposing, and distributing your content all fall within external optimization.

Check the top 5 results

Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a very high bounce rate, you should try to figure out what’s the cause. You could add links to other useful pages or call to actions to keep people on your site. Write good content that people not only want to read, but that they will comment on and share via social media. Share your content on your company’s social media channels and other online properties. Get creative and repurpose your content into different formats like videos, slide presentations, etc. If you don’t know who your competition is, search for some of your most important keyword targets – sites that consistently rank well are the ones to take a look at. The Internet, or World Wide Web as it was once known, really is a kind of web. Websites feature links that lead to other websites, featuring yet more links leading to still more websites, and so on. Becoming a memorable part of that web will take lots of work and involve creating many links to other parts of the web, just like other websites do. Adding proof terms to your content helps a page appear at the top of search engine rankings, provided all other factors and criteria are met.