Use relevant search terms in prominent places

Google has given significant backing to its Accelerated Mobile Pages initiative too, and the evidence so far suggests it is paying off. We know consumers want personal interactions with brands, but they also want them in real time There’s a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want to reach your audience and turn them into customers. In some ways, desktop SEO tactics also work for mobile SEO, but in a slightly different form. Optimization is the key to ensuring that search engines rank your website favorably in their results. But in order for optimization to work, the content on your site needs to be awesome! While the worldwide average is two words per search phrase, the USA, Canada, the United Kingdom and Australia all show that searchers prefer the use of three- or four-word terms.

Boost Your Popularity in the SERPS

Mobile-first. It’s coming. And I still feel that a responsive website, in addition to all the AMP and so, is essential. Make sure that your website is structured in a way that is friendly to search engines. If it’s tough for a search engine to crawl your site and index everything properly, you won’t get the SEO love that you deserve. Mobile search is outshining desktop search. Make sure your website is mobile-friendly so users can easily navigate your site from their phone, especially if you are small, local business. Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. Think of outreach as a brand awareness campaign for your most authoritative audience.

We've reached a tipping point

Take time to write compelling Meta descriptions for all important pages of the site, and for any pages that can be shared socially. Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword density of 1-3% and word count of more than 400 words is ideal for on-page optimization. Create a sitemap page to make search engines spiders love your web pages. This helps in indexing the internal pages fast. Your keyword list should be a living document that you check and update at least once a month. Doing this will ensure that you are always doing keyword research and you will keep an eye on the keywords that are already ranking. Most SEO consultants are looking to build backlinks. Development of a prioritized list of targeted search terms related to your customer base and market segment. Don't use any shady tactics that will get you into hot water like sneaky redirects, content cloaking, and so on.

Aligning Questions to Content

According to Gaz Hall, a UK SEO Consultant : " Don’t try to improve your website’s reputation by buying links or deliberately sharing links. Google has become very good at detecting these types of manipulative measures. It means that you risk falling heavily down in the rankings and it can destroy much of what you have spent time and money on creating." There is no minimum amount of words or text to rank in Google. On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that Google and other search engines consider important, it’s easy to get into the habit of checking them off every time you add a new page to your site. Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is “ a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. Search engine web crawlers like Googlebot read this file to more intelligently crawl your site.” Don’t put off submitting your sitemap! Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool.

Making your site easy to navigate

If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. Include any keywords you want to rank for in the title tag. The closer to the start of the tag the keyword is, the more likely that your page will rank for that keyword If your target is international try to get links from sites hosted in as many different countries as possible. The same is true if you target local audiences, get as many links from sites hosted in the country you target. Scraping feeds to create automated content for your website is plain stupid. Either for affiliate gain or just to add content to your website, this type of content, to lure Google to your site, doesn’t add any value to the internet, Google or any human. It just slows down Google, as it has to decide on whether this content is of any value to its visitors. It’s not most of the times. Successive Google algorithm updates have seen the nature of SEO change radically. Where once processes such as keyword stuffing – cramming words that are popular in Google searches into your website’s copy, whether they make sense or not – may have worked, now they can actually work against you.

Build a unique set of citations

Find out which channels are driving traffic to your competition . Post regularly and build the trust of your users with content marketing. Guest posting as a tactic has a dual benefit. First, it helps you reach the target audience of blogs who have similar audiences as yours. Second, it helps you get backlinks to your site so you can drive up your search engine rankings. SEO, once a highly specialized task relegated to the back rooms of a website development team, is now a mainstream marketing activity. Over the past few years the way we use search engines have changed. We no longer just type words into search engines, we can speak to our phones and search by asking questions, or we can use smart assistants on devices such as Google Home to answer queries for us.