Have you ever wondered why Google.com delivers different results for a user in the US than for a user in Germany? Although traditional advertising can still play an important role in marketing, for small businesses with limited budgets, local SEO can be a highly effective, low-cost alternative to other paid marketing methods. Writing good page titles is an essential skill for anyone doing SEO. The title tag is the first thing a user sees in the search results. It’s also one of the most important factors for Google to decide what the topic of a page is. The combination of these two factors makes it so essential. Want to learn more on how to be creative with your titles? A simple site map page with links to all of the pages or the most important pages (if you have
hundreds or thousands) on your site can be useful. Creating an XML Sitemap file for your site helps
ensure that search engines discover the pages on your site. If you want to achieve a higher ranking on Google and other search engines, you’ll need to get serious about search engine optimization.
Links are still the currency of the Internet.
The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected. Creating a plan of works for improving your search engine rankings or identifying why a website isn’t ranking well isn’t always straight forwards. Make sure that your site’s structure and hierarchy are as clear and logical as possible, with your homepage as the “root” page (the starting point). Similar to your title tags, meta descriptions are a simple, but highly effective way to improve your SEO. Meta descriptions are used to generate the small paragraph of text that appears below a page’s title in the search results. It is essential that you create unique and valuable content that is a worthwhile read for users. Whatever your industry may be, tailor your content according to the needs of your audience.
Be ahead of the game in SEO
Images may seem like a straightforward component of your site, but
you can optimize your use of them. All images can have a distinct
filename and "alt" attribute, both of which you should take
advantage of. Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets “smarter”, websites that do so are positioned to benefit the most. Acquiring new and relevant links can be tricky, but it can be one of your most important SEO goals. Earning those premium links takes a lot of work and it’s worth it. How to fix Google penalties. Link bait is an underutilized strategy that can get your website a boatload of white hat links in a flash. All you need to do is write content that’s compelling, controversial or especially helpful (or a combination of all 3!). This way, when someone stumbles across your content they’ll be compelled to link to it from their site. Results driven, intelligent search engine optimisation. Anybody can optimise a site with a little know-how.
Make Use Of Bullets & Numbers While Writing
Gaz Hall, from SEO Hull, had the following to say: "Keyword research can help you discover new content opportunities, while it can also improve your existing content." Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work. Modern commercial search engines rely on the science of information retrieval (IR). This science has existed since the middle of the twentieth century, when retrieval systems powered computers in libraries, research facilities, and government labs. I think it's good to have lots of content on the website given the 'long tail' nature of searchers' keyword queries. At the heart of it, keyword clustering is what it sounds like: you are taking relevant keywords and clustering them together into groups.
reating quality content is the surest path to sustainable web traffic
Picking the right keywords to optimize for is very important. Usually, it’s a good idea to pick mid-tail keywords, including the local area you are focusing on. We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website’s list of desired queries. This leads to an overabundance of content production and production standards suffer. The way in which consumers search with be noticeably changed by digital assistants. The quality of the content you create and post to your website and on social media sites will have an impact on how people feel about your website, and if they ever visit at all. Ensure the number of visits and new visitors from within your target market is increasing.
How can you find out, whether your domain has been penalized by Google and why?
Write good content that people not only want to read, but that they will comment on and share via social media. Share your content on your company’s social media channels and other online properties. Get creative and repurpose your content into different formats like videos, slide presentations, etc. The more a site is appealing to humans, the more search engine like it. Websites with straightforward navigation tend to win over visitors than those with a messy URL structure and content organization. It doesn’t matter how many searches a keyword has in a month if it doesn’t accurately reflect the content on your page! It can take months to see a real impact from SEO,
and if your site is fairly new (ie. you just launched
and have little to no content), it will take even longer
to see noticeable results. Let’s not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over not-so-broadband networks, but also because a fast site makes Google and in most cases your conversion rate happier.