Focus on ‘Things’, Not ‘Strings’

One day it’s perfectly OK to work in a certain way, the next day a search engine algorithm change destroys your rankings. Luckily it’s usually possible to recover your visibility, or at least some of it, whether it’s a matter of asking for a reconsideration or changing your site so it meets the latest criteria. The title of a post is important for many reasons. Well-structured titles will help search engines understand what the page is about. Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (e.g. root page -> related topic listing -> specific topic)? Do you have hundreds of different products that need to be classified under multiple category and subcategory pages? Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Think long term rather than short term. Short term will get you nowhere with SEO.

Use Responsive Design

Because Google likes sites that link out to good quality content, publishing your own curated content can be a very smart move. Anyone who is commenting on the blog will leave a backlink, which means, backlinking is a mode to drive traffic. Make sure, you are not commenting a random one, as it will serve you no good. The comments should be relevant and in that context only. Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout. Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search engine giant has attained a solid foundation, the importance and number of updates has decreased. Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear.

See what keywords you already rank for

Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of keywords, link juice and backlink strategies, you will manage to get a good rank on SERPs. Content is a powerful marketing tool. Once you know your goals, you should be able at least to decide on a balance between “head” keywords and “long-tail” keywords. It’s possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. SEO in Withernsea is here. Google’s Search Console (previously known as Webmaster Tools) and Analytics are both incredibly valuable tools for optimising your site and monitoring its SEO success. The intro of the article should be short, focused, and to the point. This will help the reader prepare for what they are going to learn from reading the article.

Stay Away From Established Markets

According to Gaz Hall, a UK SEO Consultant : "Important elements of a website redesign oftentimes get pushed to the side when timeframes are constrained. One of the most important components of a new design project is to take time at the beginning to analyze current traffic to ensure current visitors are not lost. " Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company. They can also come from thought leadership guest posts that you write and get published on third-party sites. When you’re spending good money on SEO, it’s common to obsess over your keyword rankings. Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. People like to be engaged and feel involved. Having a question as a title will start a conversation by piquing people’s interests. They will want to know what the answer is. Doing research on your targeted audience will help you come up with questions to ask. (Ideally, they should be questions members of your audience would naturally ask.)

Beauty is important and usability is even more critical

Basically, if search engines don’t understand your pages, those pages will fall out of the index and drop all of their traffic. Quality means not something rammed with keywords which isn’t actually very useful or easy to read. Good quality content is something useful, or interesting to the readers. You want it to be well written, broken up with subheadings and images to make it easier to read. Google tends to prefer Featured Snippet content that begin logically as an answer would. SEO offers incredible opportunity and access (it's an inherently free marketing channel) to inbound traffic, but it can be hard to know where to start and what advice to follow. If a given site targets users in a particular location, webmasters can provide Google with information that will help determine how that site appears in its country-specific search results, and also improve Google search results for geographic queries.

What is with this hue & cry about backlinks?

Be informative. Above all else, ensure you have informative content. The most entertaining writing doesn’t make you an authority on much more than entertainment. Anchor text to specific webpages on your site should be descriptive (but concise) as possible in order to benefit from the link. The basic thing you need to remember when doing SEO is that you want to get as many links from as many high quality websites as possible. This can be a difficult thing since getting your links approved can take a lot of time. Some of the pages on your website might not be linked to any other page. These are referred to as “orphaned pages,” and if a bot finds such a page, it is forced to abort the crawl since bots can only move from link to link. Google just needs evidence that what is on a particular website is relevant to it’s viewers.