Be mindful of structure

If you’re not blessed with excellent writing skills, outsource this job to somebody who is. With 75 percent of companies currently increasing their content marketing budget, it’s apparent that content can no longer be treated as a part-time job. Outsourcing content creation to dedicated writers allows for consistent, high quality publishing, fresh perspectives, insight into best practices and better leveraging of resources. So if a consumer hears a message somewhere and then decides to search on Bing to get more information, many times the advertiser isn’t present, and that consumer ends up taking a different path than what the advertiser would have desired. Search Engine Optimization is all about making your website more visible to people who are using search engines to look for your product, brand, or services. Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs). Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for their users by presenting results based on a wide range of factors beyond their search terms.

Keyword groups are ready already

If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best SEO content be linked to internally by other pages on your website. Yes, this means you may need to go back and edit some older posts to include links to the new, incredible content. Search engines simply want to deliver the most relevant results to their users based on search queries. You can think of importance as a way to determine which page, from a group of equally relevant pages, shows up first in the search results, which is second, and so forth. The relative authority of the site, and the trust the search engine has in it, are significant parts of this determination. As Google continues to improve its ability to deliver hyper-local results, it is critically important to have complete and accurate data in one’s Google My Business profile. The degree to which search engines rely on evaluating link neighborhoods is not clear, and links from nonrelevant pages are still believed to help the rankings of the target pages.

Accentuate the positive

Most people browsing the internet will visit and leave pages in quick bursts. Many of them don’t convert while on your website. Some of them may visit while your product is out of stock. Others may just be in the “curious” stage and not ready to make a purchase yet. In the past, standard SEO advice was to get as many links as possible to your site, regardless of the source, and use the same anchor text each time. These days, doing that will get you knocked out of Google in no time. Understanding your audience and the entire consumer journey so you can be visible at the moments when it matters most is mission critical now. Are you looking for SEO Advice? Titles display what your page is about to both visitors and search engine crawlers, while meta descriptions summarize the content of your page. Your title tags and meta descriptions must include the keywords you are trying to rank for. While the page meta data (page description and keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase there.

Is the content of each page relevant to that SEO term?

Gaz Hall, from SEO Hull, had the following to say: "Quality content rules the digital landscape, yes — but what’s often forgotten is that even the best and most authoritative content needs to be built with the modern Internet in mind." Search engines reward sites that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user engagement. Over the years many people have tried to game the system by creating content that is stuffed full of keywords in the hope that repeating their keyword phrases over and over again will in some way get them to the top spot of Google. While this tactic may have worked in the 90’s and early 2000’s it is time to put this to bed and stop creating content that is written solely for the search engines. These search engines have evolved and now recognise and reward natural language so the best piece of advice is to write naturally and for humans. A very common approach for cross linking is by doing footer/sidebar links and content deep linking. For search engines, it gets really easy to rank, when you have links to your webpage containing relevant keywords from other domain names. You need to understand where you are now in order to accurately assess your future rankings.

Caption everything

Cross linking is a great technique to get a better user experience. This can be an added advantage to you, if you have sites related to it. The more inbound links you have, the better it is. Cross links also helps in improving your rank in search engines . On-page content is a critical component of on-page SEO. Content is what the search engine crawlers need to associate your page with a set of keywords and/or key phrases. Without it, crawlers are left in the dark as to what your page is about. To be a part of the party, make sure your business website uses structured data markup. You want your business to show up on Google when people search for something, but what? The first step to SEO success is to decide which search terms (keywords) are the best fit for what you do and if anybody out there is using them now. The goal of SEO is not just getting visitors to your site, but getting the right type of visitors to your site. Content marketing has always been crucial but it is no longer enough to research several industry keywords, place them on your blog and rely on affiliate network to post links back to your site.

How should I take care of this?

SEO is not just one technique, if you focus on just one thing you will not get the full benefits of SEO and you risk losing everything if Google change their algorithm again. The rule of thumb is to use each keyword combination once per 100 words of content. While most SEO gurus preach that a web page should include 300 to 1,000 words of unique content, it’s important to remember that you’re writing for people, not robots. Keep it natural. Always ensure that your keyword or phrase appears in the first 100 words of your page, if not the first sentence. This is more important than keyword frequency. Local SEO is the process of optimising your online content and presence to make it easier for local consumers to find your business when searching for the services you offer. Search engines don’t like familiar or generic content.